CEO Message

As a fashion designer and advocate for social change, I am deeply committed to empowering women through meaningful employment and leadership opportunities. BE WELL is more than just a platform; it is a movement to uplift women, particularly from low-income communities, by celebrating their unique strengths and equipping them with the confidence to thrive in mainstream markets.

This initiative extends beyond fashion—it is a pathway to reducing gender inequalities, fostering financial independence, and building self-image. As a woman myself, I understand the resilience required to pursue dreams in environments that may not always be supportive. My vision for BE WELL is to provide every woman with the resources, tools, and opportunities she needs to stand tall, embrace her authentic self, and leave an impact.

"BE WELL, BE CONFIDENT" is a movement to inspire Pakistani women.

Des. Hafsa AQ
Founder/CEO